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Samsung Services Styleguide

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Role: Design Director
Creative Director: Brian Baker
Designer: Bianca Pallotta
Agency: Instrument

During the redesign of Samsung’s native app ecosystem, we developed a set of visual guidelines to enable a more streamlined and consistent user experience. The work centered on defining a distinctive visual identity through typographic rhythm, a cohesive color system, and core foundational elements.

Introduction

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Foundation

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Color

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Typography

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Layout

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Components

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