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Epic Games Store

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Role: Design Director
Designers: Brian Swarthout, Michael Lo, Shannon Tsai, James Casey, Marshal Turner
Agency: Instrument

Over two and a half years, I partnered closely with Epic Games on a comprehensive redesign of the Epic Games Store. The work included a full reimagining of the Discover experience, introducing a new Hero Carousel, Blade carousels, flexible marketing moments, product detail pages, and other engagement-driven components.

In parallel, I collaborated with Epic’s Creative Director to introduce a new global typeface system. Inter was selected and rolled out across the Epic Games Store in 2022, establishing a cohesive and scalable typographic foundation.

 

Epic Games Store

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